iD in the spotlight

iD Fresh announces Rajat Diwaker as India CEO, Mustafa becomes Global CEO

The Economic Times - 5th Jan, 2024

iD Fresh Food unveils four variants of Chutney on World Dosa Day

Afaqs - March 4th, 2024

iD Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs

YourStory - March 20th, 2024

Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'

Afaqs - 22nd April, 2024

How to build an FMCG brand? Melt

Melt TV - 24th Sept, 2023

iD Fresh Food secures a third of its revenue from UAE market in just six months

CNBC TV18 - 25th Oct, 2023

iD Fresh Food introduces glue stick design inspired butterstick

The Hindu Business Line - 6th Oct, 2023

‘My father earned 10 rupees a day.' : iD Fresh Food CEO Musthafa reveals how he helped family during poverty

Business Today - 17th December, 2023

iD Fresh Food: Inside PC Musthafa's dosa-idli batter empire

Forbes - 8th December, 2023

iD Fresh launches innovative pour-to-perfection Coffee Liquid Bottle

Afaqs - 8th August, 2023

Brand Equity | Amazing Food Journey Of ID Fresh Food! | Sonali Krishna Interviews P C Musthafa

ET Now Brand Equity - 2nd August, 2023

India’s Breakfast King - ₹3,000 Crore Business from Idli, Dosa Batter & More | PC Musthafa

The Neon Show - 24th Nov, 2023

iD Runs on IT and lots of engineering

The Times Of India - 5th Nov, 2023

Idlis & innovation with iD Fresh Food

The Economic Times - 3rd Nov, 2023

iD Fresh Food forays into frozen fruit blends

Afaqs – 29th May 2023

After witnessing hyper-growth online, iD Fresh Food is now focusing on a hybrid business model

Business Today – 21st April 2023

Interview: PC Musthafa, CEO and co-founder, iD Fresh Food

Financial Express – Brand Wagon – 5th Oct 2022

iD Fresh Food opens 5th manufacturing unit with investment of ₹20 crore

The Hindu Business Line – 17th Oct 2022

iD Fresh Food expands to North India

The Time of India – 17th Oct 2022

iD Fresh Food enters the ghee market

Mint – 3rd August 2022

Bread to batter maker, iD food eyes Rs 600 crore revenue in FY23

Financial Express – 4th August 2022

iD Fresh Food expects Rs 700 crore revenue in the current fiscal; plans to expand its manufacturing facilities

ET Retail – 25th June 2022

For perfectly-shaped vadas, this company ditched Pepsi bottles. CEO shares 'jugaad' idea

MoneyControl – 8th Nov 2022

Interview: PC Musthafa, CEO and co-founder, iD Fresh Food

Financial Express – Brand Wagon – 5th Oct 2022

Mother's Day 2022: iD Fresh’s campaign connects food to a mother's love

ET Brand Equity – 7th May 2022

iD Fresh opens factory for a peek into its batter making

The Economic Times- 30th March 2022

iD Fresh launches livestreaming from its Giant Home Kitchen

Times of India- 30th March 2022

World Idli Day: 'World's biggest batter factory' live-streams this week. Watch

Moneycontrol- 30th March 2022

Mother's Day 2022: iD Fresh’s campaign connects food to a mother's love

Brand Equity- 7th May 2022

iD Fresh Food Launches Homestyle Whole Wheat Triangular Parathas

Indian Retailer- January 20th 2022

iD Fresh Raises `500 Cr+ In Recent Funding, Plans To Open New Plant In New Jersey

ET Now- January 18th 2022

Why ID’s PC Musthafa Blindly Trusts His Customers And Countrymen

Bloomberg Quint- January 11th 2022

Food co iD Fresh raises 507 crore

The Times of India- January 4th 2022

NewQuest, Premji invest Rs 507 crore in startup iD Fresh Food

The Economic Times-January 4th 2022

iD Fresh Food gets Rs 507 cr & CASHe raises Rs 140 cr

CNBC TV18- January 4th 2022

Meet PC Musthafa, the mind behind food brand iD Fresh Food

The New Indian Express- December 14th 2021

iD Fresh Food: From batter to bread

Financial Express- November 1st 2021

iD Fresh Food launches bread; to take on branded players, local bakeries

Afaqs- September 28th 2021

iD fresh foods founder calls out fake WhatsApp propaganda

Moneycontrol- September 7th 2021

This CEO Built $100 Mn Company By Selling Idli-Dosa Batter

NDTV- August 30th 2021

iD Fresh expands global footprint

ET Hospitality- July 27th 2021

Meet PC Musthafa, A Coolie’s Son Who Raised A ₹294 Crore Company By Selling Idli & Dosa Batter!

Whatshot- July 18th 2021

iD Fresh Food to expand India & GCC operations, to hire over 500 employees

The Times of India- June 28th 2021

Blow by blow account of how a daily wager's son built a Rs 294 crore turnover company

The Weekend Leader- May 31st 2021

BigBasket, iD launch ‘iD Fresho’

The Hindu Business Line- May 26th 2021

Bigbasket and iD Fresh Food join hands to launch ready-to-cook brand iD Fresho

The Economic Times- May 26th 2021

iD Fresh Food revenue up 23.5% at ₹294 crore in FY21

Hindu business line – April 5th 2021

iD Fresh Food launches idly, dosa batter factory

The Print week- April 3rd 2021

iD Fresh co-founder PC Musthafa takes you inside the world's largest idli dosa batter factory

Money Control- March 31st 2021

How iD Fresh Food found opportunity in Covid-19 crisis

Business Today- March 22nd 2021

iD Fresh Food launches online store driven by demand surge for its filter coffee post-pandemic

Economic Times- March 12th 2021

The Hindu Business Line- March 12th 2021

iD Fresh Food launches online store

iD Fresh Food invests ₹40 crore to launch new plant

Mint- March 31st 2021

The iD brand grows stronger

ET Hospitality World - 22nd March, 2021

Here's how iD Fresh Food is bringing the power of batters, decoction, parotas to a competitive ready-to-cook market

AFAQS - 22nd March, 2021

How iD Fresh Food found opportunity in Covid-19 crisis

Business Today - 21st March, 2021

How work from home taught iD Fresh CEO PC Musthafa to do more with less

Financial Express - 16th March, 2021

iD Fresh Food to set up new plants, scale up supply network

Mint - 15th March, 2021

iD Fresh Food launches ecommerce platform

Times of India - 12th March, 2021

iD’s new ad film acknowledges the role of coffee in our lives

ET Brand Equity - 25th February, 2021

iD Fresh Food launches Instant Filter Coffee Liquid

ET Hospitality - 10th January, 2021

iD Fresh Food expands instant coffee portfolio as demand rises due to work from home

ET Retail - 7th January, 2021

iD Fresh Food expands instant coffee portfolio as demand rises due to work from home

Economic Times - 7th January, 2021

How did ID Fresh Foods perform in 2020?

ET Now StartUp Central - 27th December, 2020

iD Fresh wants to build the world's largest idli factory in Bengaluru!

Times Now - 27th December, 2020

What the iD Fresh founder learnt from a case of exploding batter

CNBC TV18 - 6th December, 2020

Four simple rules of innovation by iD Fresh Food's PC Musthafa; How to win over investors

Yourstory - 5th November, 2020

iD Fresh Food salutes the spirit of Covid-19 warriors

ET Brand Equity - 4th November, 2020

Can trust be the new currency for iD Fresh Food?

Forbes - 28th October, 2020

Batter banter

New Indian Express - 14th October, 2020

Rejoicing with you as a family member’, says iD Fresh's campaign

ET Brand Equity - 27th September, 2020

India's packaged food market is poised to double

CNBC TV18 - 16th August, 2020

Why now is the time to prioritize your retention

People matter - 30th July, 2020

iD Fresh sees demand for whole wheat parota apart from signature idly-dosa batter in lockdown

Moneycontrol - 16th July, 2020

iD Fresh Food delivers fresh food to your doorstep during the lockdown

Maharashtra Times - 2nd July, 2020

Start up central- Leaders of Tomorrow

Times Now News - 22nd June, 2020

Parota is an emotion': iD Fresh to appeal against 18% GST ruling

CNBC TV - 13th June, 2020

Parota manufacturer says he will challenge the new GST regime

Times of India - 12th June, 2020

Think local go global

ET now - 9th June, 2020

Different strokes

Business India - 2nd June, 2020

Amid layoffs across industries, an Indian food brand is sticking to increments and upskilling

Quartz India - 29th May, 2020

iD Fresh Food launches 'Store Finder' feature to ease customer stress during lockdown

The Hindu BusinessLine - 5th April, 2020

'When common sense meets science, innovation happens', says iD Fresh Food CEO and co-founder Musthafa PC

Bangalore Mirror - 29th February, 2020

iD Fresh Food's Know Your Coconut Campaign

Outlook Business - 25th February, 2020

iD Fresh reinvents coconut, targets ₹150-cr biz

The Hindu BusinessLine - 17th February, 2020

Dosa idli batter maker iD Fresh enters coconut business

The Economic Times - 14th February, 2020

iD Fresh: Upping the ante on innovation

Live Mint - 12th February, 2020

When a ‘Batter Blast’ Led iD Fresh to Find a Way to Make Rs 210 Crores a Year

YourStory - 26th January, 2020

NewsX coverage of iD Fresh Food

NewsX - 1st December, 2019

Meet Eight Entrepreneurs Who Defied All Odds and Rose to the Top

The Economic Times - 27th October, 2019

Hall of Fame*

Outlook Business - 9th October, 2019

iD Fresh gets ₹50 lakhs per month in revenue from Bigbasket: CEO

Live Mint - 23rd September, 2019

Affordability is one of the main challenges in organic food market: Musthafa P C

The Economic Times - 21nd September, 2019

iD Fresh eyeing massive market share in GCC

Gulf Today - 5th November, 2018

Better batter, better business

Brand Equity - 22nd August, 2018

Breakfast with iD

Brand Standard - 5th October, 2018

iD Fresh Food eyes Rs 50cr in revenue

Deccan Chronical

iD aims to break Rs 1,000 Cr mark in revenue in 4 years

Dina Thanthi

iD Fresh Food enters filter coffee decoction business

The Economic Times

Food business draws on grandma recipes

Khalej Times - 6th November, 2018

iD Fresh shifts focus to organic products

Business Standard - 28th March, 2018

Suvarna Times

Organic avatars of iD Food’s idli, dosa batter coming soon

Hindu Business Line, 28th March, 2018

Prajawani

Suvarna Times

Premji backed iD Fresh Food to go all organic

Times of India

Indian food products company iD Fresh plans to go all-organic

L2Food - 30th March, 2019

Fresh Food Innovator, iD Fresh, Takes the Organic Leap

Businesswire - 28th March, 2019

Azim Premji Backed iD Fresh Enters into the Organic Food Market

BW Disrupt - 28th March, 2019

iD Fresh takes the organic leap

ANI - 29th March, 2019

Fresh food innovator, iD Fresh, takes the organic leap

India Retailing - 29th March, 2019

iD Fresh to offer organic range 25% cheaper than processed organic foods

FnB News - 29th March, 2019

iD Fresh to go fully organic in a phased manner

Business Today - 28th March, 2019

Organic avatars of iD’s idli, dosa batter coming soon

Hindu Business Line - 28th March, 2019

Premji-backed iD Fresh Food plans to sell only organic food products

Business Standard - 29th March, 2019

iD Fresh 2.0: turning organic, targeting a revenue of Rs 350 Cr in FY20

YOURSTORY - 28th March, 2019

Premji-backed iD Fresh Food goes organic

ET Retail - 28th March, 2019

Fresh Food innovator iD Fresh takes the organic leap

Nuf foods spectrum - 29th March, 2019

iD Fresh to sell organic packaged food

Live mint - 28th March, 2019

India's largest morning meal maker iD Fresh cooks up more products for UAE market

Go Dubai – 31th October , 2018

India's largest morning meal maker iD Fresh cooks up more products for UAE market

Dubai PR Networks – 31th October, 2018

India's largest morning meal maker iD Fresh cooks up more products for UAE market

Thomson Reuters Zawya - 30th OCTOBER, 2018

Musthafa P C: The founder of iD Fresh Food has a rags-to-riches story

Business Standard - 5th October, 2018

iD’s coffee decoction hopes to take on Nestle, Bru

The Times of India - 29th September 2018

iD Fresh Food rolls out authentic filter coffee decoction

Business Standards - 4th October 2018

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Business Standard - 4th October 2018

Authentic decoction for the coffee lover in you

The New Indian Express - 6th October 2018

iD Fresh food aims to breach Rs 1,000 cr mark in revenue in 4 years

Dina Thanthi - 5th October 2018

iD Fresh Food rolls out authentic filter coffee decoction

ANI - 4th October 2018

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Decvdiscourse - 4th October 2018

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

India.com - 4th October 2018

After The Success Of Their Ready To Cook Indian Food iD Fresh Food Launches A Filter Coffee Decoction

Hungry Forever - 6th October 2018

iD Fresh Food Enters Filter Coffee Decoction Segment

Franchise India - 6th October 2018

iD’s coffee decoction hopes to take on Nestle, Bru

Hospibuz - 1th October 2018

How iD Fresh grew from a 50 sq ft store into a Rs 182 crore brand

YOURSTORY - 12th September 2018

Premji backed iD Fresh Food plans to foray into North Indian market

Business Standard- September 8, 2018

Better batter, better business

BrandEquity- August 22, 2018

iD Fresh Food launches Independence Day campaign with a Clarion Call to unite India

Business Standard - 13th Aug 2018

'Hi-tech’ solutions for food biz

Deccan Chronicle - 17th July 2018

iD Fresh food's vada maker looks to be a game-changer

The Times of India - 6th July 2018

iD Fresh Food Independence Day campaign makes a special request

Brand Equity - 14th August 2017

iD Fresh special edition packs

Prajavani – 8th August 2017

iD Fresh introduces special edition packs

Deccan Herald – 8th August 2017

iD Fresh Food in talks with PE funds to raise Rs100 crore

Live Mint - 28th June 2017

iD's Magic

Outlook business - 23rd June 2017

iD Fresh Food has built a brand out of ready-made idli-dosa batter

Forbes - 22nd April 2017

iD Fresh Food raises $25M from Premji Invest, aims for Rs 250cr revenue in the coming year

Yourstory - 9th March 2017

With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and Singapore

Economic times- 9th March 2017

Ready-to-cook food firm ID gets $25m from Premji

Times of India - 17th Jan 2017

“iD Fresh Foods partners with Nilgiris Dairy Farm to produce dairy products”

Economic Times - 5th August 2016

“Ready to cook firm iD all set to launch new products like vada, paneer”

Economic Times - 21st Jan 2016

“This farmers son wants to be the iD of Rava Idli”

Economic Times - 21st January 2016

“Emerging India Awards 2015”

CNBC TV 18 - 16th January 2016

“Triumph of sheer grit and hard work”

Gulf News – 16th January 2016

“How a coolie's son set up a Rs 100 crore company”

Logical Indian - 17th December 2015

“How a coolie's son set up a Rs 100 crore company”

Rediff.com - 16th December 2015

“How iD Fresh manages to supply a million idlis every day”

Your story - 4th November 2015

“How a school dropout founded a multi-crore firm on idli, dosa”

Deccan Herald - 2nd November 2015

“Recipe for Freshness”

Bengaluru Chronicle - 2nd July 2015

“This market is new, poised for exponential growth”

Food Beverage News - 16th May 2015

“Journey from IT to iD”

Prajvani - 7th May 2015

“An MBA graduate into idly-dosa batter business"

Varatha Bharati - 13th April 2015

“Batter on a platter”

Deccan Herald- 24th March 2015

“60 seconds with a CEO”

Bangalore Mirror - 7th March 2015

Heat and eat nourishing Whole Wheat Chapati

The Hindu - 27th February 2015

“Taking dosas and idlies to every home”

The New Indian Express - 19th January 2015

Better batter, better business

BrandEquity - 22nd August, 2018