In the absence of our Global CEO on World Idly Day this year, we invited the (highest) authority in quality to inspect our factory. Grandmothers. They visited us on March 30th, and went through the entire process, before giving us their seal of approval. Today, we can proudly say that we are iD Fresh. Made with Love. Approved by Grandmothers.

THE HIGHEST AUTHORITY IN QUALITY

Vijaya

Shakuntala

Girija

Meena

K B Sunanda

Meet our 5 quality inspectors, who gave us the highest seal of approval. Their keen eye, uncompromising standards, and unmatched expertise in making idly and dosa batter make them the ultimate authorities in quality. Watch them take a tour of our factory and share their verdict at the end of it.

THE 6 ZONES THEY VISITED

Raw Material Zone
Soaking Zone
Grinding Zone
Packaging Zone
Chiller Entry
Dispatch

OUR PREVIOUS TRANSPARENSEE CAMPAIGNS

2023

Our Global CEO took our viewers on a live tour of our kitchen and interacted with the audience by answering their questions.

2022

We broadcast our kitchen live for 5 days, by placing 8 cameras, each positioned to capture the eight critical zones of our batter-making process.